Wednesday, July 11, 2007

About the name "Smith on Branding"

Those of you who’ve worked in the advertising business for more than ten minutes will be familiar with David Ogilvy’s book, Ogilvy on Advertising. The first American edition was published in 1983, and the first sentence summarized Ogilvy’s no-nonsense approach to advertising…

“I do not regard advertising as entertainmet or an art form, but as a medium of information.”

And although the book is almost 25 years old – written well before the Internet, e-mail, cell phones and YouTube, it’s still one of the books everyone in advertising should have on the shelf.
So the name of my blog is both homage to Ogilvy, the most successful advertising man in the history of the business, and glimpse into the ever shifting landscape of branding.

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