Tuesday, May 5, 2009
On the subject of what the name of the new, post-bankruptcy Chrysler Corporation might be, how about an amalgam of the various brands associated with Chrysler over the years - something like "ChrySotoJeepPlymNashEagleDodge."
Considering the rather absurd condition of the American auto industry these days, I submit to you that doesn't sound absurd at all!
Now that it's official, GM will be shedding the Pontiac brand after a hundred years (acquired by GM in 1909, no kidding), I must say the news is not at all surprising, and it is long overdue. Sure, there are many car nuts out there who love the marque, but as a brand, Pontiac never really found itself.