Just finished up with call for entries week for the Addy Awards. That's the American Advertising Federation's local/regional/national creative competition that invites all kinds of creative work with divisions for both professional and student entries. If our local chapter - AAF-Suncoast's - experience is any indication of what's to come in this post-recession "new normal" economy, there's cause for optimism. The fact is - entries are up this year by around 30 percent. I can point to a few reasons for this - the market is doing better, lots of local people are making a profit again, not just living hand-to-mouth.
Our club has made an amazing recovery, having atrophied to less than 50 active members in mid-2009 to more than 120 today - and climbing. I can only hope this increase in membership and Addy Awards activity will translate to new vitality and greater involvement - better programs, etc. Since the annual Addy Awards program is a major revenue producer for the local clubs, it is the best indicator of future success, in terms of better quality programs and increased value to its members.
If you have an opportunity to get involved with your local AAF chapter, I suggest you do so.