I’m often asked about logos – which do I like best, who designed them and, occasionally, how long they’ve been in use.
Even before Sherwin-Williams began to “cover the earth” and a certain insurance company used the rock of Gibraltar to suggest its sturdiness, their was Stella. The origins of Stella Artois can be traced to 1366 when the Den Hoorn brewery was established in Leuven, Belgium. Despite numerous shifts in management over hundreds of years, the original horn logo has not changed.
In a fast-paced world where clients and marketing consultants seem to share a serious attention deficit, it is truly amazing that so many of the logos we recognize today have been in continuous use, largely unchanged, for so many years.
To learn more about the world's oldest logos, go to the 24/7 Wall Street story by Thomas C. Frohlich.