Sunday, July 27, 2014

Is bad grammar killing your brand?

Siting our increasingly abbreviated writing styles, Forbes contributor Jayson DeMers poses this very interesting question.

Dramatic, you say? Maybe not so much.

My fellow storytellers at CCM know that I have a love-hate relationship with grammar, a condition that I often blame on the New Jersey public school system. So who am I to write anything about grammar? Seriously, random typos, acronyms, and memes prevail across online and social platforms, and brands are increasingly engaged in a two-way conversation with their communities. I’m not being a 'meme-o-phoebe' here. This is a good thing. But if you begin to sound too much like your audience, overusing acronyms and Internet speak, and losing focus on maintaining a strong brand voice, how can that be anything but detrimental in the long run?

Is your brand cool but authoritative? Hip, but also smart? It better be, or risk being like the parent who, preoccupied with being “the cool mom,” allows her children to make all sorts of bad choices, loses their respect and ultimately drives them away.

DeMers asks, “Is grammar dead, or just changing?” Read thefull story in Forbes.

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