Tuesday, June 17, 2014

Penguin Random House's Smart Logo Solution

Sometimes you just have to spell it out. And that's just what Penguin Random House has done with their graphic identity makeover.

It's a simple, elegant, two-part system that makes very clear what could have been a real mess. I like it. Designed by New York design shop Pentagram, it uses a font called "Shift." Very cool. And it really does the job.

Take a look at the system in this Bloomberg BusinessWeek story.

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