"There’s an opportunity to maximize marketers’ investments in established loyalty programs by using data they likely already have about their customers’ preferences," says Jeremy Ages, director of strategy and planning, The Marketing Store.
Ages says men and women define loyalty from very different perspectives. Oh yeah, he also says 'storytelling' is important to engage the consumer and enhance their experience with your brand. No, that's not me pitching content marketing; he really did say it.
"While it may seem obvious, men and women approach loyalty differently and marketers should take this into consideration when crafting the language of their messaging," says Ages.
Read Larissa Faw's story in MediaPost