Tuesday, August 17, 2010

Experian's fake band is gone, but deception remains.

Okay, so the good news is – we don’t have to see that lame, make-believe band anymore in Experian’s freecreditreport.com TV spots. The bad news is that Experian is still up to their old tricks.

Experts in personal finance have long criticized the campaign from Experian for freecreditreport.com for taking advantage of consumer confusion between the Experian Web site, which sells a subscription service costing $14.95 a month, and the official Web site for free reports, annualcreditreport.com.

Music lovers have hated the campaign because that fake band is so goofy. Now, as Experian introduces a Web site devoted to credit scores rather than credit reports, there will be an actual band singing its praises. It wasn’t the lip-synched vocals that bothered me. What annoyed me the most was that the band’s vocalist/guitarist was the worst “fake guitar player” I’ve ever seen. This guy couldn’t take ten minutes to learn a few simple chords?

A commercial for the debut of freecreditscore.com, and the winning band, a Detroit area outfit known as The Victorious Secrets, is scheduled to appear during the 2010 Video Music Awards on MTV on Sept. 12.

Experian believes a real band will generate more “social media buzz” because they can actually show up at events and play live. Now there’s a no-brainer. Makes you wonder why they didn’t recruit a real band in the first place.

But I’ve already seen some negative buzz from people who say that, when you consider the thousands of plays the new commercials will get, this band is getting ripped off. This could magnify Experian’s image problems and shine a brighter light on their deceptive practices. So stay tuned.

I wonder if they’re going to rename the band – Question Mark and the Experians?

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