Sunday, July 13, 2008

Season two of Mad Men is almost here - but has JWT missed the boat on this branding opportunity?

Season two of AMC's Mad Men is almost here, and I couldn't be more pleased to see the show being given a chance to find an audience. Now I here that JWT is running a branding spot on the Mad Men DVD set.

I can think of a lot of reasons why this is a bad idea for JWT. Who are they trying to reach? Are their potential clients watching?

On a positive note, however, maybe now that we have a TV series about the ad business that is actually believable and intriguing, more real agencies will want to hitch their wagon to Sterling-Cooper's stylish sixties ride. And that could be a good thing. Properly executed, a self-promo campaign from one of the big agency holding companies could remind consumers and business types alike that the advertising agency is not extinct yet.

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