Wednesday, November 14, 2007

Ad Age's Garfield Says Ford Exploits Katrina Victims with its MKX Spot

I agree with Bob Garfield's 11/12 blog post saying that Ford and Y&R have crossed the line with their new spot called "Hometown" for the Lincoln MKX cross-over whatever-the-heck-it-is vehicle. You know the spot - the one with Harry Connick Jr. tooling around his hometown in the new SUV.

Garfield says rather than celebrating the spirit of a great American city and recognizing its heroes, what they actually are doing is exploiting its victims to advertise luxury SUVs. He says it is vulgar, grotesque and disgusting.

I agree, Bob. If Ford keeps this up, I might have to pass on that Bullitt Mustang. But vulgar advertising from a car company? That's nothing new.

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