Tuesday, April 27, 2010

Could the "gloom and doom" be finally over?

Great story on Forbes.com about how advertisers are rolling out carefree campaigns that use humor, colorful images and upbeat language to get consumers to lighten up--and open up their wallets. But hey, isn’t that what advertising is supposed to do?

While none of us could ever get two economists to agree whether the real tough times are finally behind us, leave it to advertising to lead us to our happy place as consumers. Sure, people are still unemployed and facing foreclosure, but when the gloominess of our reality begins to seep into advertising, most of the resulting executions are pretty lame. And they come off as pretty insincere. Advertising should be happy, uplifting, humorous. That's what we expect.

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