It's a good thing the Super Bowl ads aren't really an indication of who's the best and brightest in the ad business. And some of what you saw wasn't even conceived by advertising people. The Dorito's ads, for instance, are "user generated" and the result of a contest for average Joes to submit ad concepts and win a big money prizes. Great, as if there aren't enough advertising creative types out of work these days.
No, the best creative work is being done by small agencies for smaller clients with limited budgets. In their world, the creative has to be damn good to break through the media clutter on a comparatively shoestring budget.
So what were this year's Super Bowl ads an indication of? Here are a few suggestions...
1. Some higher being has apparently decried that all advertising must be sophomoric, snarky and/or derivative. Originality is not allowed.
2. Talking babies are apparently an indication of a highly advanced society.
3. A talking baby with a girlfriend is apparently even more "awesomer."
4. The people at Doritos have cursed as with their stupid "let's invite average people to submit ad ideas and pay them lots of money so we will appear to be average people just like them" contest thingy.
5. As a society, we really, really, really love beer.
6. With the exception of Audi, the auto manufacturers apparently didn't get the memo. Audi's "Green Police" spot was pretty darn good, and scored in USA Today's Top Ten.
Note to Doritos brand managers:
Please, please, please stop doing that stupid contest.
No comments:
Post a Comment