Sunday, November 15, 2009

Tool makers' merger might be a real stinker.

The Wisconsin Tourism Federation, or WTF, was founded in 1979, long before WTF was universally accepted as an abbreviation for a vulgar expression of surprise and confusion. In July, After having found itself with the dubious distinction of having its logo featured on the 'Your Logo Makes Me Barf' blog, the WTF changed its logo and name to TFW, or the Tourism Federation of Wisconsin.

Some say it's an unfortunate acronym, but not worth the trouble and expense to change it? Sure, it's bound to give a few snickers, but is it really that big of a deal? After all the World Taekwondo Federation, undoubtedly another fine organization, shares the same unfortunate acronym but I’m not aware of any controversy over their ID system.

I might take it up a notch – okay maybe eleven notches – and run a TV campaign with people faining surprise and saying “WTF??” You're right. The folks up in Wisconsin who administer the visitor and taxpayer dollars paying for this stuff probably wouldn’t approve it. Bummer.

Now tool makers Stanley and Black & Decker have announced a merger. Could this be another WTF? The new company, to be called Stanley Black & Decker, may present another challenging acronym – SBD. Yep, Silent But Deadly. I’m certain that if this deal means a major consolidation and elimination of American jobs, those who are restructured to the unemployment line will agree that it really stinks.

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