Tuesday, May 5, 2009

Use of "stimulus" in ads is anything but stimulating.

In reading Stuart Elliot's NY Times piece about the word "stimulus" working its way into ad copy, I was shocked that he would even dignify the practice by putting it on the page. We all know the word "stimulus" or the phrase "stimulus package" are being splattered throughout the marketing landscape to an alarming degree. 

It is appalling to me that major advertisers - Ford/Volvo, CBS, Carmike Cinemas and others Elliot mentions - are sinking to this level of copy-cat nonsense. Industry analysts may dignify it by labeling it "borrowing interest" but that's just more crap. And clients - shame on you for taking the path of least resistance. Do you want something unique and different, or just derivative, unoriginal crap?

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