Sunday, December 21, 2008

Iran's hottest brand? Shoe thrown at Bush, of course.

According to Mark Bentley's Bloomberg story, the biggest brand in Iran these days is the "Model 271" shoe, the brown, thick-soled projectile hurled at President Bush by an Iraqi journalist at a December 14 news conference.

The Turkish manufacturer of that shoe has received orders for 300,000 pairs since the attack - that's up four-fold. They plan to add another 100 staff to meet demand, and - this is my favorite part of the story - have hired an agency to look into television advertising. So after hearing that the next big brand was born I fired off an e-mail to Mark  - I’m going to tell all my clients this is a fool-proof strategy to propel their brands to new heights. It requires only that the product be small enough to be hurled at a Head of State!

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