Sunday, October 7, 2007
TerraCycle v. Scotts as a Case Study
A few more thoughts on the TerraCycle suit. Writing for Chief Executive magazine, Fayazuddin Shirazi says TerraCycle's fight with Scotts Miracle-Gro might become a case study for small upstart companies on how to survive disputes with bigger - in this case much bigger - counterparts. And he points to a Wall Street Journal report indicating that TerraCycle's sales increased by 122 percent since TerraCycle launched their media campaign against Scotts. A little controversy goes a long way, and evidently it can be pretty darned profitable too.