Sunday, August 23, 2015

In a well-constructed post on Digiday, Neil James says the hashtag should be banished from the advertiser’s toolkit.

James is director of digital strategy at Minneapolis-based agency Solve. He says no brand’s campaign needs a hashtag – ever. Recalling an outdoor board for a tourism campaign that featured a campaign hashtag, James wondered what the advertiser possibly hoped he, the consumer, would do with this information.
His post is thoughtful, and offers three good reasons why the hashtag should be "shunned."

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