Tuesday, May 26, 2015

Coke did not pay for its Mad Men finale role

Coca-Cola's premium position at the end of the "Mad Men" series finale was the real thing, not a paid integration, according to the company. In case you were wondering, they did not pay for the placement. The brand just got lucky, scoring the kind of free exposure every brand would kill for, and sending off the series with a real warm-fuzzy. I guess that’s the kind of thing a hundred years or so of brand equity, and groundbreaking advertising from agency McCann Erickson, will do for you. And it helps to be in the right place – in advertising history, that is. Makes me ask, "Was 1971 really the end of advertising's golden era?"
Read the details, and related stories, in Ad Age

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