Penguin Random House's Smart Logo Solution

Sometimes you just have to spell it out. And that's just what Penguin Random House has done with their graphic identity makeover.

It's a simple, elegant, two-part system that makes very clear what could have been a real mess. I like it. Designed by New York design shop Pentagram, it uses a font called "Shift." Very cool. And it really does the job.

Take a look at the system in this Bloomberg BusinessWeek story.