Stephen A. Smith & Associates announces the launch of Consonant Custom Media (CCM), LLC. The firm will focus exclusively on the development of custom content for healthcare and medical research institutions.
Responding to the demand for high-quality, strategic direct marketing that is “consonant” or in harmony with a health concern’s brand positioning, CCM mobilizes a highly experienced, award-winning creative team and a stable of medical and scientific writers to develop and distribute highly customized content across print, Web, video and mobile platforms for each client.
John Wark, an award-winning journalist, media strategist and Pulitzer Prize finalist, has joined CCM as consulting partner, and will assist in business development and editorial supervision. Mr. Wark is the founder of Florida Media Strategies, a successful strategic communications and public relations firm.
The enterprise met with early success in 2010 under the "SAS" banner, securing contracts with two major Tampa Bay healthcare institutions – the USF Health Byrd Alzheimer’s Institute and Florida Hospital Zephyrhills. The magazine we developed for Florida Hospital Zephyrhills, called Better!, recently won two awards – for design and strategic marketing communications – from the International Association of Business Communicators.
Recent studies confirm that organizations are shifting dollars away from traditional advertising to new forms such as custom publishing or custom content that are more measurable and sustainable, and the forecast is for continued growth of custom content. Based on that, and our early success, we’ve decided to make this a stand-alone enterprise and put our strongest resources behind it.
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