Here's another reason why I think some of the world's most inspired creative thinking comes from Chicago. Cramer-Krasselt, the Chicago-based shop that is, I believe over 100 years old (makes Burnett look like a youngster) has launched the third edition of its "Cultural Dictionary."
A few samples:
Ecochondriac - The woman in the next cubicle who can't stop talking about apocalyptic climate change.
Hopetimism - The ability to believe in the best possible outcome.
Gagalicious - An adjective for outrageous, ornate or over-the-top style.
The point of the project -- now in its third year -- is to present a tiny "cultural snapshot" with each word, and a little insight into the trends and events that spawned them. Fans can go to http://www.c-k.com/cultural-dictionary/ to "like" or "dislike" words. This is fun stuff, worth a look. And clever self-promotion by C-K, associating their agency with what’s up-to-the-minute hot in American culture. Sorry Sarah Palin fans, no sign of “refudiate” here.
Many, of course, are custom-made for marketers and media types.
No comments:
Post a Comment