Forbes' list of "Best-Ever" Advertising Taglines reminds us of how good we can be.

This is a quickie. While we're surrounded every day by advertising that is total garbage - derivative, immature, me-too and totally forgettable, the list of "Best Ever" Advertising Taglines compiled recently by Forbes is a good reminder of how effective, and enduring, the industry's best taglines can be. It's every copywriter's dream to create one of these. And rightfully so. Taglines become part of our lives.