Thursday, February 11, 2010
Gotta love those Belgian Agencies. How do you say "chutzpah" in Flemish?
In case you haven't heard about this, ad agencies in Belgium - nearly 20 of them - have banded together in a protest against spec new business pitches. They say clients are abusing the industry by conducting pitches where too many agencies are invited and all are expected to do spec work. Gotta love those Belgians for having the backbone to say, "enough is enough." They've called a Virtual Strike, and done it in a very creative, classy way that leaves no doubt of their solidarity. The strike started yesterday, and is planned to last for a week.
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