Launching this blog was a natural for me. There’s nothing I enjoy more than sharing information about the wonderful, whacky world of branding. As someone who has practiced the art of advertising, sales promotion and direct marketing for almost 25 years, I’m always looking for information, opinions, news and trends on my favorite subject. There is always something new going on. Things that make you say, “What in the world were they thinking?” Other things that make you say, “Why didn’t I think of that?”
Some of the content you see here can also be found in my firm’s quarterly newsletter, Advertising & Other Creative Stuff. I try to include as many interesting things as possible, but an e-newsletter has to be short and sweet. Here, on the other hand, we’ll talk as much as we want. So feel free to share your thoughts on branding. And you can be sure we won’t run out of things to talk about!
About Me
- Adman97
- I’m Steve Smith. My passion is the strategic management of brands, identity and image. I’m publisher / creative director / fearless leader at Consonant Custom Media, a content marketing and custom publishing enterprise based in Sarasota, Florida. I’m also president and creative director of Stephen A. Smith & Associates, a full-service advertising and marketing consultancy. For the past 30 years, it has been my great privilege to collaborate with talented creative professionals, inspiring nonprofits, and major brands like AT&T, Subaru, Uniroyal and the Adventist Health System. I’ve received numerous “ADDY” awards in recognition of creative excellence, as well as the American Advertising Federation’s “Ad Man of the Year” award. I’m a past president of AdFed Suncoast, a guest lecturer at the renowned Ringling College of Art and Design, and Advisor to the digital design program at Manatee Technical College. While serving as AAF-Fourth District Public Service Chair, I led the team that developed and launched the statewide Alzheimer’s disease awareness campaign called We CAN Florida.
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