Something I saw on TV during the holidays was
so good, it made me think, maybe there’s hope for the advertising business
after all! The Amazon Prime TV spot we showcase in this edition of CMN
featuring a white-haired Christian pastor and his friend, a Muslim imam, was
compelling, culturally sensitive and brave. It stands as an example of
pitch-perfect brand messaging. With all the anti-Muslim garbage slung around
during the 2016 election, it was a reassuring example of the advertising
industry’s ability to tell a story – albeit a very short one – and make a real emotional
connection.
