The King of Beers’ latest summer season redesign of its labels
is attracting a lot of attention, but some of it is definitely for the wrong
reasons.
Budweiser announced the campaign, officially named
“America Is in Your Hands,” last month and will run it until after November’s
presidential election. As a recent NY Times editorial pointed out, if the brand was hoping to start a conversation, it accomplished that and then some.
Is
this patriotism, or pandering? Considering the fact that A-B is no longer an
American company – its corporate parent is the Belgian-Brazilian beverage
conglomerate Anheuser-Busch InBev. – it’s no wonder
they’re getting plenty of heat on social media.
